层次聚类算法在气象客户细分中的应用
층차취류산법재기상객호세분중적응용
Application of Hierarchical Clustering Algorithm in Meteorological Customer Segmentation
  • 万方数据
    河南科技 하남과기
    Journal of Henan Science and Technology
    2015年 11期 143-146 ,共4页

    巨晓璇%邹小斌%屈直%刘春敏

    거효선%추소빈%굴직%류춘민

    数据挖掘%层次聚类%客户细分%营销策略 數據挖掘%層次聚類%客戶細分%營銷策略
    수거알굴%층차취류%객호세분%영소책략
    Data mining%hierarchical clustering%customer segmentation%marketing strategy
    本文以陕西省专业气象服务客户群为研究对象,结合2008-2013年陕西省气象局专业气象客户类别、贡献、合作年限等客户数据,以SPSS统计分析软件为工具,选用层次聚类算法对陕西省专业气象服务的客户进行细分,同时提出相应的营销策略.
    본문이합서성전업기상복무객호군위연구대상,결합2008-2013년합서성기상국전업기상객호유별、공헌、합작년한등객호수거,이SPSS통계분석연건위공구,선용층차취류산법대합서성전업기상복무적객호진행세분,동시제출상응적영소책략.
    This paper, taking Shaanxi Province professional meteorological service customersas the research objects, combined with 2008--2013 Shaanxi Provincial Meteorological Bureau specialized meteorological customer category, contribution, cooperation experience and other customer data,with SPSS statistical analysis software as the tool, used hierarchical clustering algorithm to segment the customers ofShaanxi professional meteorological service, and pro?posed corresponding marketing strategies.
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