CAJ | 학술논문

采用文献资料调研、问卷调查等，以文化学的角度对“常春藤”联盟与“C9”联盟大学体育网站进行研究，收集中、美大学体育网站中的文化特征，分析中、美大学在建设体育网站文化中的差异。结果显示：体育网站的物质文化、制度文化、精神文化、行为文化在中、美大学差异明显。美国大学体育网站设计新颖，体育标识文化特色明显，体育战歌独具魅力，网站域名简明个性，链接路径设置人性化，体育赛事内容丰富，媒介传播实时且多样。中国大学体育网站内容构建偏向行政办公与教学招生，缺乏文化特色，网站链接路径单一，体育网站英文版建设不足，不利于国际化推广。中、美大学体育网站文化差异的根源主要源于两国各自历史、地理环境、哲学、宗教、社会认知、文字等所带来的影响。建议：重视体育英文网站建设，网站设计须基于用户体育需求，增加校园体育活动版块设计，完善体育网站链接路径，实时更新校园体育动态，回归体育自身特性建设体育网站文化。
채용문헌자료조연、문권조사등，이문화학적각도대“상춘등”련맹여“C9”련맹대학체육망참진행연구，수집중、미대학체육망참중적문화특정，분석중、미대학재건설체육망참문화중적차이。결과현시：체육망참적물질문화、제도문화、정신문화、행위문화재중、미대학차이명현。미국대학체육망참설계신영，체육표식문화특색명현，체육전가독구매력，망참역명간명개성，련접로경설치인성화，체육새사내용봉부，매개전파실시차다양。중국대학체육망참내용구건편향행정판공여교학초생，결핍문화특색，망참련접로경단일，체육망참영문판건설불족，불리우국제화추엄。중、미대학체육망참문화차이적근원주요원우량국각자역사、지리배경、철학、종교、사회인지、문자등소대래적영향。건의：중시체육영문망참건설，망참설계수기우용호체육수구，증가교완체육활동판괴설계，완선체육망참련접로경，실시경신교완체육동태，회귀체육자신특성건설체육망참문화。
By using the methods of literature review and questionnaire survey,from the angle of culturology,this paper studies the IVY League and C9 Alliance universities sports website,col-lects from China and the United States Universities sports website of the cultural characteris-tics,analyzes the different of culture in China and the United States Universities sports web-site.The result shows that the university sports sites of material culture,system culture,spirit culture,behavior culture in two countries have significant differences.US Universities sports website design novel,sports logo and cultural with distinct characteristics,Fight songs was at-tractive.Website domain shows that concise and personality,link path set humane,rich sports content,real-time media communication and diverse.China University Sports website content tend to build administrative offices,teaching and admissions,and lack of cultural characteris-tics.Link path was single.English version of sports site was lack of construction and against internationalization.Cultural differences between Chinese and American university sports site due to history,geography,philosophy,religion,social cognition,characters,etc .It suggests that website design should be based on user demand for sport and pay attention to website building,increase section design in campus sports and improve sports website link path.Dy-namic real-time updates on campus sports,return to sports own characteristics and construction of sports sites cultural.