CAJ | 학술논문

市场营销专业是商贸类高职院校的主要专业之一，随着商务模式的快速演化与发展，高职市场营销专业的人才培养方案及课程设置必须与现代商务模式相适应。目前高职市场营销专业人才培养模式还存在着人才培养目标定位与日益发展变化的市场需求不相适应、课程体系陈旧及专业教师缺乏实践经验等问题。为更好地实现培养符合市场需求的高端技能型人才的目标，需要通过重新定位和设计专业课程等途径来推进营销专业人才培养改革，并给出了相应的具体实施方案。
시장영소전업시상무류고직원교적주요전업지일，수착상무모식적쾌속연화여발전，고직시장영소전업적인재배양방안급과정설치필수여현대상무모식상괄응。목전고직시장영소전업인재배양모식환존재착인재배양목표정위여일익발전변화적시장수구불상괄응、과정체계진구급전업교사결핍실천경험등문제。위경호지실현배양부합시장수구적고단기능형인재적목표，수요통과중신정위화설계전업과정등도경래추진영소전업인재배양개혁，병급출료상응적구체실시방안。
The marketing management is the principal major in commerce and trade professions of higher and vocational colleges.With the fast development of business pattern,the talent training project and course setting need to keep up with the modern the modern business pattern. This paper introduced the O2O business pattern and tried to analyze the orientation of professionals’training and the arrangement of the cur-riculum.It came to a decision that we need carry forward the reformation of the talent training in marketing management in order to foster the advanced vocational & technical talents.Besides,this paper also gave the concrete scheme.