CAJ | 학술논문

介绍了微信的含义及相关概念，从用户来源、服务特点、服务方式、服务效果等方面，分析了图书馆微信平台与企业微信平台的区别，从微信营销的角度对高校图书馆的微信服务进行了可行性分析，并对高校图书馆微信平台的合理利用进行了较为详细的论述。
개소료미신적함의급상관개념，종용호래원、복무특점、복무방식、복무효과등방면，분석료도서관미신평태여기업미신평태적구별，종미신영소적각도대고교도서관적미신복무진행료가행성분석，병대고교도서관미신평태적합리이용진행료교위상세적논술。
This paper introduces the connotation and related concepts of WeChat, and from the aspects of the user sources, service characteristics, service modes, and service effects, etc., analyzes the differences between library’s WeChat platform and enterprise’s WeChat platform, carries out the feasibility analysis on university library’s WeChat service from the perspective of WeChat marketing, and discusses in detail the reasonable use of university library’s WeChat platform.