科技情报开发与经济
科技情報開髮與經濟
과기정보개발여경제
Sci-Tech Information Development & Economy
2015年
17期
152-153,154
,共3页
农村电子商务%发展瓶颈%发展对策
農村電子商務%髮展瓶頸%髮展對策
농촌전자상무%발전병경%발전대책
rural electronic commerce%development bottleneck%development strategy
电子商务在农村的蓬勃发展，有效地解决了农民增收的基本问题，但是农村电子商务总体来讲还处于发展的初级阶段，还存在诸多发展瓶颈，如农民受教育水平较低、品牌意识不强等问题。从政策配套、教育培训、基础设施建设3个方面，提出了关于农村电子商务发展的对策和建议。
電子商務在農村的蓬勃髮展，有效地解決瞭農民增收的基本問題，但是農村電子商務總體來講還處于髮展的初級階段，還存在諸多髮展瓶頸，如農民受教育水平較低、品牌意識不彊等問題。從政策配套、教育培訓、基礎設施建設3箇方麵，提齣瞭關于農村電子商務髮展的對策和建議。
전자상무재농촌적봉발발전，유효지해결료농민증수적기본문제，단시농촌전자상무총체래강환처우발전적초급계단，환존재제다발전병경，여농민수교육수평교저、품패의식불강등문제。종정책배투、교육배훈、기출설시건설3개방면，제출료관우농촌전자상무발전적대책화건의。
ABSTRACT:The vigorous development of e-commerce in rural areas has effectively solved the basic problem of farmers’ income increasing. However, rural e-commerce in general still keeps in the primary stage, and some development bottlenecks still exist such as farmers’ lower education level, and weaker brand awareness, etc. This paper puts forward some countermeasures and suggestions on developing the rural e-commerce from three aspects of policy supporting, educational training and infrastructure construction.
