CAJ | 학술논문

在国家政策发生重大调整、市场环境发生较大变化的情形下，对单位发展前景作出审慎分析与预测并拿出应对之策，至关重要。通过分析湖南省林勘院生产经营面临的新常态，提出了坚持底线思维与坚定信心相结合、全员经营与专业营销相结合、高位推动与典型示范相结合、传统营销与现代营销相结合等“八个相结合”的对策建议。
재국가정책발생중대조정、시장배경발생교대변화적정형하，대단위발전전경작출심신분석여예측병나출응대지책，지관중요。통과분석호남성림감원생산경영면림적신상태，제출료견지저선사유여견정신심상결합、전원경영여전업영소상결합、고위추동여전형시범상결합、전통영소여현대영소상결합등“팔개상결합”적대책건의。
The state policy and market environment have undergone signifi cant changes.In this case,it is essential and urgent to make careful analysis and forecasting of the development prospects of the unit business and come up with coun-termeasures.This paper analyzes the production and operation of Hunan Institute Survey faces during the period of ‘new normal’.It is also proposed the ‘Eight Combinations’countermeasures,such as combination of the bottom line of think-ing and firm confidence,combination of full management and professional marketing,combination of high promotion and typical demonstration,combination of traditional marketing with modern marketing,and etc.