CAJ | 학술논문

许多酒店业上市公司开始实行信息化战略。基于战略领先理论和竞争理论，发现酒店类公司信息化战略的主要动机是应对市场竞争与保持竞争优势，而其公司财务绩效各个方面却没有显著变化。研究结论与酒店业上市公司的运营特征有显著关系，即酒店业上市公司信息化的主要内容是订房与管理系统。目前国外领先公司都以此系统作为公司的盈利产品和核心竞争力。因此，整合资源、保持市场领先地位并且在市场整合机会中占领更多市场资源是酒店业上市公司信息化的主要动机和目的。
허다주점업상시공사개시실행신식화전략。기우전략령선이론화경쟁이론，발현주점류공사신식화전략적주요동궤시응대시장경쟁여보지경쟁우세，이기공사재무적효각개방면각몰유현저변화。연구결론여주점업상시공사적운영특정유현저관계，즉주점업상시공사신식화적주요내용시정방여관리계통。목전국외령선공사도이차계통작위공사적영리산품화핵심경쟁력。인차，정합자원、보지시장령선지위병차재시장정합궤회중점령경다시장자원시주점업상시공사신식화적주요동궤화목적。
Many listed companies of hotel industry begin to implement the informatization strategy.Based on the strategic leadership theory and competition theory,it is found that coping with market competition and maintaining its competitive advantages is the main motivation for implementation of informatization strategy,but these company's financial performances do not change sig-nificantly.There is a significant relationship between the research conclusion and operational characteristics of listed companies in hotel industry,and the main contents of informatization strategy of hotel industry are reservations and management systems.At present,foreign leading companies take this system as the products of company's profitability and core competitiveness.In conclu-sion,the main motivation for the informatization strategy of the listed companies in hotel industry is to integrate resources,maintain the leading position in market and occupy more market resources in the market consolidation.