旅游研究
旅遊研究
여유연구
Tourism Research
2015年
4期
30-36
,共7页
穷游%经济型旅游%旅游动机%另类旅游
窮遊%經濟型旅遊%旅遊動機%另類旅遊
궁유%경제형여유%여유동궤%령류여유
travelling on a shoestring%budget travel%tourism motivation%alternative tourism
穷游具有时尚性、经济性、自助性、灵活性、便利性等特点。穷游者是一个现代时尚、富有个性的旅游消费群体，并呈现出继续发展壮大的态势。文章通过对穷游者的旅游动机调查分析，建立了包含11个变量的穷游动机量表，并运用主成分分析法，将穷游者的旅游动机提取出4个主要因子：康体享乐、逃避放松、社交尊重、运动挑战。进而运用方差分析法，分析穷游者的旅游动机在不同人口统计学特征方面的差异，以便进一步掌握穷游者的行为规律，为旅游企业和旅游目的地有针对性地进行旅游规划、资源开发、产品设计、市场营销等服务，促进旅游的多样化和可持续发展。
窮遊具有時尚性、經濟性、自助性、靈活性、便利性等特點。窮遊者是一箇現代時尚、富有箇性的旅遊消費群體，併呈現齣繼續髮展壯大的態勢。文章通過對窮遊者的旅遊動機調查分析，建立瞭包含11箇變量的窮遊動機量錶，併運用主成分分析法，將窮遊者的旅遊動機提取齣4箇主要因子：康體享樂、逃避放鬆、社交尊重、運動挑戰。進而運用方差分析法，分析窮遊者的旅遊動機在不同人口統計學特徵方麵的差異，以便進一步掌握窮遊者的行為規律，為旅遊企業和旅遊目的地有針對性地進行旅遊規劃、資源開髮、產品設計、市場營銷等服務，促進旅遊的多樣化和可持續髮展。
궁유구유시상성、경제성、자조성、령활성、편리성등특점。궁유자시일개현대시상、부유개성적여유소비군체，병정현출계속발전장대적태세。문장통과대궁유자적여유동궤조사분석，건립료포함11개변량적궁유동궤량표，병운용주성분분석법，장궁유자적여유동궤제취출4개주요인자：강체향악、도피방송、사교존중、운동도전。진이운용방차분석법，분석궁유자적여유동궤재불동인구통계학특정방면적차이，이편진일보장악궁유자적행위규률，위여유기업화여유목적지유침대성지진행여유규화、자원개발、산품설계、시장영소등복무，촉진여유적다양화화가지속발전。
Travelling on a shoestring is a new way which is fashionable,economic,self -help,flexible and convenient,etc. The shoestring travelers are one of the tourism consumer groups with contemporary fashion and personalized characteristic,whose proliferation is evidently growing.The motivation of travelling on a shoestring is investigated and analyzed,motivation scale includ-ed 11 variables is established,the PCA is made to distil four main travel motivation factors:health and recreation,avoidance and relaxation,social contact and respect,sports and challenge.ANOVA is also applied to analyze the differences of shoestring travelers'motivation amones various demographical characters.Through the study of travelling motivation on a shoestring,this pa-per aims at learning the shoestring travelers'behavior rules,supplying service for tourism enterprises and tourist destinations,help-ing them carry out tourism planning,resource development,product design and marketing services,thus promoting tourism diversi-fication and sustainable development.
