CAJ | 학술논문

本文借鉴创新价值链理论，将企业创新到品牌成长的价值转化过程分解为企业知识研发、知识转化、品牌成长三个环节，构建一个有调节的中介模型，利用2005~2013年28省市的面板数据，分析组织协作情境下企业创新与品牌成长间的链接机制。研究发现，企业知识研发对品牌成长有一定促进作用；企业知识转化在知识研发对品牌成长的影响中起部分中介作用；同时，中介过程的前后路径均受到组织协作的正向调节，且对后半路径的调节作用相对较大；不同形式的组织协作其调节效应存在差异。
본문차감창신개치련이론，장기업창신도품패성장적개치전화과정분해위기업지식연발、지식전화、품패성장삼개배절，구건일개유조절적중개모형，이용2005~2013년28성시적면판수거，분석조직협작정경하기업창신여품패성장간적련접궤제。연구발현，기업지식연발대품패성장유일정촉진작용；기업지식전화재지식연발대품패성장적영향중기부분중개작용；동시，중개과정적전후로경균수도조직협작적정향조절，차대후반로경적조절작용상대교대；불동형식적조직협작기조절효응존재차이。
Based on innovation value chain theory, this article divides the process of value transformation that from enter-prise innovation to brand growth into three parts, which is knowledge development, knowledge transformation, brand growth,and builds a moderated mediation model. Using panel data on 28 provinces and cites during 2005 ~2013, explores the link mechanism of knowledge development, knowledge transformation and brand growth under the organiza-tional cooperation environment. The main conclusions are as follows: knowledge development has a significant positive effect on brand growth;knowledge transformation has a partially mediated effect between the knowledge development and brand growth;meanwhile, the front and rear path of mediating process is positively moderated by organizational coopera-tion, and the effect on the rear is relatively large;different forms of organizational collaboration there moderating effects are different.