CAJ | 학술논문

节庆是研究地方认同的重要情境。节庆可能增强也可能消解地方认同。新创节庆，新创民俗节庆如何影响地方认同值得探讨。以广州市新创民俗节庆广府庙会为例，采用问卷调查方法，利用 SPSS19.0和 LISREL8.72软件进行数据分析，结果发现：第一，地方认同是认知认同、情感认同与意向认同的二阶因子，说明地方认同有认知、情感与意向三个维度；第二，逛庙会的群体对庙会举办目的的评价与其对庙会地方性的评价之间存在显著的相关关系，而且目的认知直接影响认知认同，地方性认知则直接影响情感认同，认知认同既直接影响意向认同，也通过情感认同间接影响意向认同，也就是说，目的认知和地方性认知并不直接影响意向认同。研究设计了新创民俗节庆背景下的结构方程概念模型，并通过实证调查检验，是已有节庆与地方认同研究的有益补充。
절경시연구지방인동적중요정경。절경가능증강야가능소해지방인동。신창절경，신창민속절경여하영향지방인동치득탐토。이엄주시신창민속절경엄부묘회위례，채용문권조사방법，이용 SPSS19.0화 LISREL8.72연건진행수거분석，결과발현：제일，지방인동시인지인동、정감인동여의향인동적이계인자，설명지방인동유인지、정감여의향삼개유도；제이，광묘회적군체대묘회거판목적적평개여기대묘회지방성적평개지간존재현저적상관관계，이차목적인지직접영향인지인동，지방성인지칙직접영향정감인동，인지인동기직접영향의향인동，야통과정감인동간접영향의향인동，야취시설，목적인지화지방성인지병불직접영향의향인동。연구설계료신창민속절경배경하적결구방정개념모형，병통과실증조사검험，시이유절경여지방인동연구적유익보충。
Festival is an important context of place identity research.Festivals may enhance or weaken place identity.However, how the created folk festivals put influence on place identity is worth exploring.This study takes Yuexiu Temple Fair,a created folk festival in Guangzhou for a case and collects data by questionnaire method and uses structural equation model to analyze the data.The results are as follows:First,place identity is constructed of cognitive,emotional and intentional identity.Second, there is a significant correlation between the cognition of the purpose about creating the Yuexiu Temple Fair and the evaluation of its local attributes.The cognition of the purpose directly affects cognitive place identity,and the evaluation of its local attributes directly affects the affective place identity.The cognitive place identity directly affects the emotional place identity and the inten-tional place identity and also indirectly affects the intentional place identity via the affective place identity.This paper constructs and tests a structural equation model of place identity under the context of a created folk festival and may provide some comple-ments for the study on festival and place identity.