CAJ | 학술논문

新媒体时代，在“破窗效应”和“蝴蝶效应”的作用下，虚假信息和负面信息给医患关系带来了严重的冲击。公众的从众心理和宣泄需要、网络信息发布与传播的随意性和监管与惩罚机制的缺失是导致“破窗效应”和“蝴蝶效应”形成的主要原因。医疗机构应高度重视新媒体，运用新媒体改善医患关系，利用新媒体发出声音，引导舆论，化解危机，营造宽松的社会环境和理性的舆论环境，促使医患关系回归正常。
신매체시대，재“파창효응”화“호접효응”적작용하，허가신식화부면신식급의환관계대래료엄중적충격。공음적종음심리화선설수요、망락신식발포여전파적수의성화감관여징벌궤제적결실시도치“파창효응”화“호접효응”형성적주요원인。의료궤구응고도중시신매체，운용신매체개선의환관계，이용신매체발출성음，인도여론，화해위궤，영조관송적사회배경화이성적여론배경，촉사의환관계회귀정상。
False and negative information has brought forth serious impacts on doctor-patient relationship in the new media era as a result of “Broken window effect”and “Butterfly effect”.The underlying reasons are herd mentality,the public’s need to vent their discontent,the subjectivity of information distribution on the Internet and lack of proper supervision and punishment mechanism.Medical Institutions should pay special attention to the new media,leveraging it to improve doctor-patient relationship by making official voice,guiding public opinion,solving problems,and providing comfortable social environment and rational public opinion environment on the Internet.