CAJ | 학술논문

用户感知价值和满意度之间的关系研究一直是信息服务研究领域备受关注的内容。通过对用户感知价值和满意度理论背景和概念内涵的介绍，评述了二者之间在概念建构和功能上的差异。并借助问卷调查和modulus面部分析系统( FaceReader)所搜集的数据，实证分析了信息服务情境下，用户感知价值和满意度之间的差异及其对用户行为的作用机理。相关实证研究结果表明，感知价值与满意度在概念上是不同的，但在功能上是相互补充的，并以此结论为基础为未来信息服务的相关研究提出了建议，以期能够为国内相关研究提供参考和启示。
용호감지개치화만의도지간적관계연구일직시신식복무연구영역비수관주적내용。통과대용호감지개치화만의도이론배경화개념내함적개소，평술료이자지간재개념건구화공능상적차이。병차조문권조사화modulus면부분석계통( FaceReader)소수집적수거，실증분석료신식복무정경하，용호감지개치화만의도지간적차이급기대용호행위적작용궤리。상관실증연구결과표명，감지개치여만의도재개념상시불동적，단재공능상시상호보충적，병이차결론위기출위미래신식복무적상관연구제출료건의，이기능구위국내상관연구제공삼고화계시。
The relationship between perceived value and satisfaction has received considerable attention of scholars and practitioners in the research domain of information service. In this paper, theoretical background and conceptual content of user perceived value and satisfac-tion were introduced to exemplify conceptual and functional differences for these two concepts. Then the differences between perceived val-ue and satisfaction, as well as their mechanism for behavioral intentions, were studied with empirical data collected via questionnaires and the modulus FaceReader system. The research and experiment suggested that perceived value and satisfaction be conceptualized and meas-ured as two distinct, yet complementary constructs. Based on the results obtained, we presented some advices on future research directions in the hope of providing references and enlightenment for relevant domestic studies.