南昌航空大学学报(社会科学版)
南昌航空大學學報(社會科學版)
남창항공대학학보(사회과학판)
Journal of Nanchang Hangkong University (Social Science Edition)
2015年
3期
32-40,44
,共10页
简政放权%供应链%博弈%定价
簡政放權%供應鏈%博弈%定價
간정방권%공응련%박혁%정개
streamline administration and institute decentralization%supply chain%game%pricing
为了激发市场活力,政府对企业采取简政放权政策. 基于此背景,考虑供应链上下游企业之间的非合作与合作情形,研究企业之间的博弈关系以及政府简政放权对企业决策和绩效的影响. 结果表明:政府对企业实施简政放权政策可以进一步扩大市场需求,提高企业利润;如果企业之间相互开展合作,那么不仅可以带动市场需求量快速增长、零售价格和批发价格变化速率下降,而且企业也会从中获得更多利益. 所以,为了提高供应链整体效益、增强市场消费活力,政府应当加大对企业简政放权的力度,企业也应争取在供应链上下游企业之间开展合作.
為瞭激髮市場活力,政府對企業採取簡政放權政策. 基于此揹景,攷慮供應鏈上下遊企業之間的非閤作與閤作情形,研究企業之間的博弈關繫以及政府簡政放權對企業決策和績效的影響. 結果錶明:政府對企業實施簡政放權政策可以進一步擴大市場需求,提高企業利潤;如果企業之間相互開展閤作,那麽不僅可以帶動市場需求量快速增長、零售價格和批髮價格變化速率下降,而且企業也會從中穫得更多利益. 所以,為瞭提高供應鏈整體效益、增彊市場消費活力,政府應噹加大對企業簡政放權的力度,企業也應爭取在供應鏈上下遊企業之間開展閤作.
위료격발시장활력,정부대기업채취간정방권정책. 기우차배경,고필공응련상하유기업지간적비합작여합작정형,연구기업지간적박혁관계이급정부간정방권대기업결책화적효적영향. 결과표명:정부대기업실시간정방권정책가이진일보확대시장수구,제고기업리윤;여과기업지간상호개전합작,나요불부가이대동시장수구량쾌속증장、령수개격화비발개격변화속솔하강,이차기업야회종중획득경다이익. 소이,위료제고공응련정체효익、증강시장소비활력,정부응당가대대기업간정방권적력도,기업야응쟁취재공응련상하유기업지간개전합작.
Government adopts policy of streamline administration and institute decentralization in order to stimulate market vitality. Non-cooperative and cooperative relationships between upstream enterprise and downstream enterprise were considered based on the background, studies game relationships between them, and the impact on enterprise' s decision and performance by government' s policy of streamline administration and institute decentralization. The results showed that government implements policy of streamline administration and institute decentralization to enterprises, which may enlarge market demand, improve enterprise ' s profit. If enterprises carry out cooperation, which is not only improve market demand, decrease the variation ratio of retail price and trade price, but also bring more benefit to enterprises. So, in order to improve supply chain' s performance, enhance market consumption, government should increase the level of streamline administration and institute decentralization, enterprise should carry out cooperation in supply chain.