CAJ | 학술논문

影响消费者选择购买场所的因素是多样的，涉及到消费者的个性因素和购物选择因素。运用Probit模型进行回归分析后，可以看出，对于不同类型的购买场所来说，不同因素的影响程度表现出明显的差异性。个性特征因素对超市和大型农贸市场的影响比其他2类购买场所的影响更大，购买选择因素除了购买时间因素在4种购买场所中表现出倾向一致外，其他因素影响的显著性表现出很大差异性，说明在分析消费者购买热带农产品地点选择的倾向性时，进行类型细分研究的重要性。
영향소비자선택구매장소적인소시다양적，섭급도소비자적개성인소화구물선택인소。운용Probit모형진행회귀분석후，가이간출，대우불동류형적구매장소래설，불동인소적영향정도표현출명현적차이성。개성특정인소대초시화대형농무시장적영향비기타2류구매장소적영향경대，구매선택인소제료구매시간인소재4충구매장소중표현출경향일치외，기타인소영향적현저성표현출흔대차이성，설명재분석소비자구매열대농산품지점선택적경향성시，진행류형세분연구적중요성。
Various of factors may influence consumers' options of buying places which involve personality factors and buying-optional factors. A result came after the regression analysis of Probit Model that incidences of factors showed obvious otherness in diverse buying places. Personality factors impacted supermarket and large farmers market more than other kinds of shopping places. With the buying-optional factors, shopping time put up consistent tendency to the four kinds of shopping places while the other factors showed up a lot of difference in their conspicuousness. It is vital to conduct a segmentation analysis when analyzing buying places of tropical agriculture products.