CAJ | 학술논문

当今中国品牌标志设计作品多蕴含传统图形形式，强调传统文化并产生较好的视觉效果，促进中国设计艺术走向国际舞台。本文在阐述中国传统图形形成、类型等内容基础上，探讨了在品牌标志设计中具体运用中国传统图形的形式和方法。提出中国品牌标志设计中，应充分运用中国传统图形的图式语言和表现形式，走具有中国本土特色的设计之路。
당금중국품패표지설계작품다온함전통도형형식，강조전통문화병산생교호적시각효과，촉진중국설계예술주향국제무태。본문재천술중국전통도형형성、류형등내용기출상，탐토료재품패표지설계중구체운용중국전통도형적형식화방법。제출중국품패표지설계중，응충분운용중국전통도형적도식어언화표현형식，주구유중국본토특색적설계지로。
Nowadays the Chinese traditional graphics are widely used in the design of Chinese brand logs. And this has enabled the art of Chinese design to step on the international arena as it emphasizes on Chinese traditional culture to bring about better visual effects. Based on the illustration of the formation and different types of Chinese traditional graphics, this paper discusses the specific ways to apply Chinese traditional graphics into the design of brand logs and puts forward the idea that the Chinese traditional graphics, with their varied graphic effects and vivid patterns, should be adopted into the brand log design in a bid to embark on a road of design with Chinese characteristics.