热带地理
熱帶地理
열대지리
Tropical Geography
2015年
5期
646-654
,共9页
“一带一路”%中国旅游特区%SWOT-PEST方法%发展策略%海南省
“一帶一路”%中國旅遊特區%SWOT-PEST方法%髮展策略%海南省
“일대일로”%중국여유특구%SWOT-PEST방법%발전책략%해남성
“One Belt and One Road”%“China Tourism Special Zone”%PEST-SWOT method%development strategy%Hainan Province
在文献研究的基础上,对“一带一路”战略的内涵进行了介绍,分析该战略与旅游业、海南旅游产业发展的关系,对海南发展“中国旅游特区”的现状、内涵、背景、内部条件和外部因素以及发展愿景等内容进行综合研究。研究发现,海南“中国旅游特区”在发展理念、发展内容、发展形式、运作方式与体制机制等方面都有所拓展创新,有利于海南抢抓国家“一带一路”战略机遇,解决旅游业发展的现有问题,实现旅游产业整体水平的提升。海南发展“中国旅游特区”的内外部影响因素主要体现在政治、经济、社会、技术等方面,优势和机遇是发展的主流。“中国旅游特区”的发展愿景主要表现在海南整体旅游目的地的规格档次、国际化程度和产品多样化水平等方面。最后根据“一带一路”战略要求和海南旅游产业现状,提出树立发展理念、完善支持配套政策、开展区域旅游合作、打造特色产品体系等对策。
在文獻研究的基礎上,對“一帶一路”戰略的內涵進行瞭介紹,分析該戰略與旅遊業、海南旅遊產業髮展的關繫,對海南髮展“中國旅遊特區”的現狀、內涵、揹景、內部條件和外部因素以及髮展願景等內容進行綜閤研究。研究髮現,海南“中國旅遊特區”在髮展理唸、髮展內容、髮展形式、運作方式與體製機製等方麵都有所拓展創新,有利于海南搶抓國傢“一帶一路”戰略機遇,解決旅遊業髮展的現有問題,實現旅遊產業整體水平的提升。海南髮展“中國旅遊特區”的內外部影響因素主要體現在政治、經濟、社會、技術等方麵,優勢和機遇是髮展的主流。“中國旅遊特區”的髮展願景主要錶現在海南整體旅遊目的地的規格檔次、國際化程度和產品多樣化水平等方麵。最後根據“一帶一路”戰略要求和海南旅遊產業現狀,提齣樹立髮展理唸、完善支持配套政策、開展區域旅遊閤作、打造特色產品體繫等對策。
재문헌연구적기출상,대“일대일로”전략적내함진행료개소,분석해전략여여유업、해남여유산업발전적관계,대해남발전“중국여유특구”적현상、내함、배경、내부조건화외부인소이급발전원경등내용진행종합연구。연구발현,해남“중국여유특구”재발전이념、발전내용、발전형식、운작방식여체제궤제등방면도유소탁전창신,유리우해남창조국가“일대일로”전략궤우,해결여유업발전적현유문제,실현여유산업정체수평적제승。해남발전“중국여유특구”적내외부영향인소주요체현재정치、경제、사회、기술등방면,우세화궤우시발전적주류。“중국여유특구”적발전원경주요표현재해남정체여유목적지적규격당차、국제화정도화산품다양화수평등방면。최후근거“일대일로”전략요구화해남여유산업현상,제출수립발전이념、완선지지배투정책、개전구역여유합작、타조특색산품체계등대책。
Based on analysis of related literature, the paper introduces the connotation of “One Belt and One Road”Initiative, analyzes the relationship between“One Belt and One Road” Initiative and the development of tourism industry in Hainan, and researches comprehensively the present situation, connotation, background, internal conditions and external factors, and vision of the development of “China Tourism Special Zone” in Hainan Province. The study finds that:the exploration and innovation of“China Tourism Special Zone”in Hainan province mainly are reflected in development concept, development content, development form, operation mechanism and system mechanisms. The development of “China Tourism Special Zone” will benefit seizing opportunities of“One Belt and One Road”Initiative, solving existing problems of tourism industry development, and improving the overall level of tourism industry development in Hainan Province. The internal and external influencing factors of“China Tourism Special Zone” mainly display in political aspect, economic aspect, social aspect, and technology aspect, etc. Among them, advantages and opportunities are the development mainstream of“China Tourism Special Zone”. The vision development of“China Tourism Special Zone” in Hainan Province mainly is reflected in the specifications and grades, internationalization and product diversification level of the overall tourism destination in Hainan Province. Finally, according to the requirements of “One Belt and One Road”Initiative and the actual development of the tourism industry in Hainan province, the paper proposes some measures including establishing the development concepts, improving the supporting policies, advancing regional tourism cooperation, and creating the special tourism product system. The paper expands the research field of“One Belt and One Road” Initiative, and provides some references for the international development of tourism industry in Hainan Province.