湖南商学院学报
湖南商學院學報
호남상학원학보
Journal of Hunan University of Commerce
2015年
4期
83-87
,共5页
新田%富硒农产品%旅游节事品牌
新田%富硒農產品%旅遊節事品牌
신전%부서농산품%여유절사품패
Xintian County%selenium agricultural products%tourist events brand
在体验经济时代,旅游资源需要活动化。节事活动既是旅游产品,也是旅游自媒体,具有很强的传播张力。新田发展旅游,可依托其富硒土壤,做足“田”字文章,通过深入挖掘、整合农耕文化,重点栽培水稻、辣椒等特色作物,形成农耕景观,举办系列农耕节事活动,打造富有新田特色的农业观光旅游品牌。
在體驗經濟時代,旅遊資源需要活動化。節事活動既是旅遊產品,也是旅遊自媒體,具有很彊的傳播張力。新田髮展旅遊,可依託其富硒土壤,做足“田”字文章,通過深入挖掘、整閤農耕文化,重點栽培水稻、辣椒等特色作物,形成農耕景觀,舉辦繫列農耕節事活動,打造富有新田特色的農業觀光旅遊品牌。
재체험경제시대,여유자원수요활동화。절사활동기시여유산품,야시여유자매체,구유흔강적전파장력。신전발전여유,가의탁기부서토양,주족“전”자문장,통과심입알굴、정합농경문화,중점재배수도、랄초등특색작물,형성농경경관,거판계렬농경절사활동,타조부유신전특색적농업관광여유품패。
In the era of experience economy, tourism resources need to be developed into events. Festivals and events are tourism products and individual media with great transmission power. To develop tourism industry, Xintian County can rely on its rich selenium soil and build characteristic agricultural tourism brand by deeply excavating and integrating culture of farming rice and peppers, forming special farming landscape, organizing a series of agricultural events.