CAJ | 학술논문

本文以表征县域乡村旅游综合竞争力的资源要素、产业规模要素、市场要素、资本要素、设施要素和环境要素六个方面构建评价指标体系，利用层次分析法确定各指标权重，并对烟台市12个县域进行实证分析。结果表明，烟台市12个县域乡村旅游竞争力存在明显差异。未来各县域在发展中要强调特色化和差异化，选择不同的产品设计重点和侧重方向，获取差别利益。
본문이표정현역향촌여유종합경쟁력적자원요소、산업규모요소、시장요소、자본요소、설시요소화배경요소륙개방면구건평개지표체계，이용층차분석법학정각지표권중，병대연태시12개현역진행실증분석。결과표명，연태시12개현역향촌여유경쟁력존재명현차이。미래각현역재발전중요강조특색화화차이화，선택불동적산품설계중점화측중방향，획취차별이익。
This article decomposes the competitive power of county rural tourism industry into 6 parts and then establishes an evaluation model and index system. The 6 parts are resource,industry scale,market,capital,fa-cilities and environment. Then the paper analyzes 12 counties in Yantai as a case study and finds that the com-petitive powers are very different in 12 counties. In order to enhance the competitive power,counties should en-hance their character and variation,and choose different product design to gain benefits.