CAJ | 학술논문

关注品牌建设与推广，是高校在激烈的高教竞争中获得关注或脱颖而出的有效战略措施。以产教融合发展理念为特点的应用技术大学的建设需要产业、企业与行业的支持和关注。基于此，三明学院提出并实践“产业伙伴型大学”等品牌战略与办学追求，并以此引领学科专业建设、教育教学改革，统合应用型人才培养模式探索等学校内涵建设的各项工作，为推动学校的转型发展带来了许多益处。
관주품패건설여추엄，시고교재격렬적고교경쟁중획득관주혹탈영이출적유효전략조시。이산교융합발전이념위특점적응용기술대학적건설수요산업、기업여행업적지지화관주。기우차，삼명학원제출병실천“산업화반형대학”등품패전략여판학추구，병이차인령학과전업건설、교육교학개혁，통합응용형인재배양모식탐색등학교내함건설적각항공작，위추동학교적전형발전대래료허다익처。
Focusing on brand construction and promotion is the effective strategy for colleges and universities to get attention or stand out in the fierce higher education competitions .Sanming University practiced the industrial partner university strategy and lead the construction of discipline and teaching reform .The connotation of application -oriented personnel training mode is to promote the transformation and development of Sanming university , which is the individualized development path for newly -established col-leges.