武汉理工大学学报(信息与管理工程版)
武漢理工大學學報(信息與管理工程版)
무한리공대학학보(신식여관리공정판)
Journal of Wuhan University of Technology (Information & Management Engineering)
2015年
5期
659-661
,共3页
房地产定价%感知风险%前景理论
房地產定價%感知風險%前景理論
방지산정개%감지풍험%전경이론
real estate pricing%perceived risk%prospect theory
房地产定价过程中的风险来源有很多,作为一种风险决策行为,主要的决策依据就是感知风险。因此尝试从前景理论视角分析房地产定价过程中的感知风险,希望为房地产开发商制定价格策略提供帮助。首先划分了房地产定价过程中的感知风险维度,然后根据前景理论构建了单一维度的感知风险函数,最后确定了房地产项目定价过程中的总体感知风险值,并进行了分析。
房地產定價過程中的風險來源有很多,作為一種風險決策行為,主要的決策依據就是感知風險。因此嘗試從前景理論視角分析房地產定價過程中的感知風險,希望為房地產開髮商製定價格策略提供幫助。首先劃分瞭房地產定價過程中的感知風險維度,然後根據前景理論構建瞭單一維度的感知風險函數,最後確定瞭房地產項目定價過程中的總體感知風險值,併進行瞭分析。
방지산정개과정중적풍험래원유흔다,작위일충풍험결책행위,주요적결책의거취시감지풍험。인차상시종전경이론시각분석방지산정개과정중적감지풍험,희망위방지산개발상제정개격책략제공방조。수선화분료방지산정개과정중적감지풍험유도,연후근거전경이론구건료단일유도적감지풍험함수,최후학정료방지산항목정개과정중적총체감지풍험치,병진행료분석。
There are many sources of real estate pricing risk.The perceived risk is the main basis of risk decision-making behavior.The perceived risk in the real estate pricing process was analyzed from the perspective of prospect theory, hoping to provide help to real estate developers to make pricing strategies.The dimensions of perceived risk in the real estate projects pri-cing process were divided at first;then a function of single dimension perceived risk was built; and finally the overall value of perceived risk in real estate pricing process was figured out and analyzed.