CAJ | 학술논문

以山东蓝色经济区体育产业机构为研究对象，定量分析对体育产业竞争力的影响因素，构建适用于大中小不同体育产业企业的竞争力的评价指标体系。通过因子分析法定量测评得到主次因素，采用比较分析、主成分分析、回归分析与聚类分析等方法得出山东蓝色经济区体育产业在创新投入、产业环境、产业价值链及政府力度等因素与竞争力提升与发展高度契合。只有培育优秀专业人才、形成专业化水平高、协同能力强的产业集群，加强科技创新投入、调整体育产业结构，应对市场等存在的问题，才能促进体育产业有序化发展，同时为推进山东蓝色经济区体育产业竞争力发展提供相应的战略思路与理论指导，并为相关部门提供决策参考。
이산동람색경제구체육산업궤구위연구대상，정량분석대체육산업경쟁력적영향인소，구건괄용우대중소불동체육산업기업적경쟁력적평개지표체계。통과인자분석법정량측평득도주차인소，채용비교분석、주성분분석、회귀분석여취류분석등방법득출산동람색경제구체육산업재창신투입、산업배경、산업개치련급정부력도등인소여경쟁력제승여발전고도계합。지유배육우수전업인재、형성전업화수평고、협동능력강적산업집군，가강과기창신투입、조정체육산업결구，응대시장등존재적문제，재능촉진체육산업유서화발전，동시위추진산동람색경제구체육산업경쟁력발전제공상응적전략사로여이론지도，병위상관부문제공결책삼고。
By taking Shandong Blue Economic Zone sports industry organizations as subject,we made a quantitative analysis of the factors that influence sports industry competitiveness and constructed the evaluation index system suitable for assessing the competitiveness of small, medium and large enterprises.We got the quantitative evaluation factors with factor analysis method and using the comparative analysis,principal component analysis,regression analysis and the clustering analysis,we obtained that the sports industry innovation investment,industry environment,industry value chain and government efforts quite coincide with the improvement of competitiveness;only by cultivating outstanding professionals,forming industrial cluster of highly specialized level and strong cooperative ability,strengthening investment in scientific and technological innovation,adjusting the structure of sports industry,coping with various market problems,can we promote the orderly development of the sports industry.This study is to provide strategic thinking and corresponding theoretical guidance to promote the development of Shandong Blue Economic Zone sports industry competitiveness,and provide reference for relevant departments.