软科学
軟科學
연과학
Soft Science
2015年
9期
59-62
,共4页
企业社会责任%员工离职率%顾客满意度%企业绩效
企業社會責任%員工離職率%顧客滿意度%企業績效
기업사회책임%원공리직솔%고객만의도%기업적효
corporate social responsibility ( CSR)%employee turnover%customer satisfaction%firm performance ( FP)
构建了一个包含企业社会责任( CSR)、员工离职率、顾客满意度和企业绩效( FP)的概念模型，运用回归分析和结构方程模型法进行实证检验。结果表明：CSR不仅对FP产生直接正向影响，还可以通过顾客满意度和员工离职率产生间接正向影响；CSR对顾客满意度有显著正向影响，对员工离职率有显著负向影响；CSR通过经济责任、法律责任和自愿责任正向影响FP和顾客满意度，通过自愿责任负向影响员工离职率。
構建瞭一箇包含企業社會責任( CSR)、員工離職率、顧客滿意度和企業績效( FP)的概唸模型，運用迴歸分析和結構方程模型法進行實證檢驗。結果錶明：CSR不僅對FP產生直接正嚮影響，還可以通過顧客滿意度和員工離職率產生間接正嚮影響；CSR對顧客滿意度有顯著正嚮影響，對員工離職率有顯著負嚮影響；CSR通過經濟責任、法律責任和自願責任正嚮影響FP和顧客滿意度，通過自願責任負嚮影響員工離職率。
구건료일개포함기업사회책임( CSR)、원공리직솔、고객만의도화기업적효( FP)적개념모형，운용회귀분석화결구방정모형법진행실증검험。결과표명：CSR불부대FP산생직접정향영향，환가이통과고객만의도화원공리직솔산생간접정향영향；CSR대고객만의도유현저정향영향，대원공리직솔유현저부향영향；CSR통과경제책임、법률책임화자원책임정향영향FP화고객만의도，통과자원책임부향영향원공리직솔。
This paper established a conceptual framework including CSR, employee turnover, customer satisfaction, and FP, and then empirically test the proposed nature of influences by regression analysis and structural equation method. Results indicated that not only CSR creates direct positive effect on FP, it also had positive indirect effects on FP through employee turnover, and customer satisfaction. In addition, CSR has a significant positive impact on customer satisfaction, and significant negative effect on employee turnover. CSR positively influences customer satisfaction and FP through economic responsibility, legal responsibility and discretionary responsibility and negatively influences employee turnover through discretionary responsibility.
