CAJ | 학술논문

以中超足球球迷对球队的认同为核心，依据社会认同理论和认知失调理论的原理，通过采取便利抽样获得276份有特定支持球队的球迷的有效样本，文章探讨了对信任和替代性成就动机对球迷球员认同和球队认同的影响以及球员认同、球队认同与球迷忠诚的关系，并通过结构方程模型（SEM）验证假设关系。研究结果表明：球员认同对球迷忠诚没有直接显著的正向影响；影响球迷球队认同的关键在于能否建立球迷对球队的信任；影响球迷球员认同的关键是球员本身在球场上的表现。
이중초족구구미대구대적인동위핵심，의거사회인동이론화인지실조이론적원리，통과채취편리추양획득276빈유특정지지구대적구미적유효양본，문장탐토료대신임화체대성성취동궤대구미구원인동화구대인동적영향이급구원인동、구대인동여구미충성적관계，병통과결구방정모형（SEM）험증가설관계。연구결과표명：구원인동대구미충성몰유직접현저적정향영향；영향구미구대인동적관건재우능부건립구미대구대적신임；영향구미구원인동적관건시구원본신재구장상적표현。
Surrounding fans’ identification, the author presents a theoretical model of antecedents and consequences of identification in soccer setting according to the history of CSL and previous researches. A convenience sampling was chosen. 276 participants chosen were loyal fans who gave support for a specific team in CSL. We explored the effects of trust and vicarious achievement motive on fans’ player identification and team identification, moreover, the relationship between player identification and team identification was investigated. Structural Equation Modeling(SEM) was applied to test the research hypotheses. The findings are summarized as below: Player identification does not relate to fans’ loyalty;Trust is the most important antecedent of team identification;Vicarious achievement is the most important antecedent of player identification.