CAJ | 학술논문

新生代农民工是城镇化进程中一个不可忽视的群体，而这个群体的文化消费心理一直未引起社会的广泛关注。新生代农民工由于受文化素养、受教育程度、经济收入、性格爱好等多方面因素影响，致使其在文化消费选择上会体现出不同的层次。文化消费心理是分析人们在文化消费过程中心理活动的变化过程。通过问卷调查及访谈方式，结合西安市 Q 新区的特点，分别从影视媒体、旅游与演艺文化等方面对新生代农民工消费心理进行了研究，对得到的数据经过 spss19．0软件统计分析，并提出了建议。
신생대농민공시성진화진정중일개불가홀시적군체，이저개군체적문화소비심리일직미인기사회적엄범관주。신생대농민공유우수문화소양、수교육정도、경제수입、성격애호등다방면인소영향，치사기재문화소비선택상회체현출불동적층차。문화소비심리시분석인문재문화소비과정중심리활동적변화과정。통과문권조사급방담방식，결합서안시 Q 신구적특점，분별종영시매체、여유여연예문화등방면대신생대농민공소비심리진행료연구，대득도적수거경과 spss19．0연건통계분석，병제출료건의。
The new generation peasant -workers cannot be ignored in the process of urbanization,and this group of cultural consumption psychology has not aroused attention.Because new generation peasant -workers are different in cultural accomplishment,personality,hobbies,education and other factors,it results in different levels in their choice of cultural consumption.Cultural consumption psychology is the process of psychological activities in cultural consumption.In this paper,through questionnaires and interviews,characteristics of Xi’an Q District were studied from the film and television media,tourism,entertainment culture and other aspects of the consumption psychology of the new generation of migrant workers.The analysis of data obtained through spss19.0 statistical software gives a conclusion and suggestion.