CAJ | 학술논문

随着经济的高速发展，各类产品的极大丰富，人们对于物质的选择不再仅仅是为了满足生活的基本需求。在众多同类商品中，人们之所以青睐某品牌的商品，更多的是因为这个品牌满足了其某种心理诉求，或说这个品牌给予了人们某种文化上的享受。本文将探讨鞋靴品牌开拓，并从三个方面阐述了如何打造品牌文化。
수착경제적고속발전，각류산품적겁대봉부，인문대우물질적선택불재부부시위료만족생활적기본수구。재음다동류상품중，인문지소이청래모품패적상품，경다적시인위저개품패만족료기모충심리소구，혹설저개품패급여료인문모충문화상적향수。본문장탐토혜화품패개탁，병종삼개방면천술료여하타조품패문화。
With the rapid development of economy, various kinds of commodities are becoming extremely abundant, then that people prefer a certain commodity to the other is more than to satisfy their basic need of life. People, among plenty of similar products, favor one brand, because this brand meet their psychological needs or offer some kind of cultural enjoyment. In this paper shoes brand cultivation will be discussed, and some suggestions on how to develop brand culture for a newly-established shoes company are put forward.