CAJ | 학술논문

本文在前人研究的基础上，围绕研究主题构建了“创业导向-商业模式创新-企业绩效”关系模型，提出了相应的研究假设，通过对问卷调查数据进行实证检验，得出了本文的主要研究结论：创业导向总体上对企业绩效有显著的正向影响，在创业导向的创新性、超前行动性与企业绩效的关系中，商业模式创新起到显著的中介作用；而在风险承担性与企业绩效的关系中，商业模式创新没有起到显著的中介作用。
본문재전인연구적기출상，위요연구주제구건료“창업도향-상업모식창신-기업적효”관계모형，제출료상응적연구가설，통과대문권조사수거진행실증검험，득출료본문적주요연구결론：창업도향총체상대기업적효유현저적정향영향，재창업도향적창신성、초전행동성여기업적효적관계중，상업모식창신기도현저적중개작용；이재풍험승담성여기업적효적관계중，상업모식창신몰유기도현저적중개작용。
This paper on the basis of previous studies, around the research topic to construct the model of the relationship between Entrepreneurial Orientation - business model innovation - enterprise performance, proposed the corresponding research hypotheses. Through the empirical testing of the questionnaire data, we draw a conclusion that the main research: a sector oriented, generally on corporate performance have significant positive effect, the innova-tions in the entrepreneurial orientation, advance the relationship between action and firm performance and business model innovation to a significant intermediary role; and in the risk bear and firm performance relationship, business model innovation did not play a significant intermediary role.