河北经贸大学学报（综合版）
河北經貿大學學報（綜閤版）
하북경무대학학보（종합판）
Journal of Hebei University of Economics and Trade (Comprehensive Edition)
2015年
3期
77-80
,共4页
网购经验%经验共享%冲动性购买%互联网%网络购物%消费者%知识共享%网购者
網購經驗%經驗共享%遲動性購買%互聯網%網絡購物%消費者%知識共享%網購者
망구경험%경험공향%충동성구매%호련망%망락구물%소비자%지식공향%망구자
online shopping experience%experience sharing%impulse buying%internet%shopping online%consumer%knowledge sharing%online shopping consumer
近年来，中国互联网发展迅速、网络购物已成为时尚。相比传统购物模式，网购易使消费者产生冲动性。通过对有网购经验者共享意愿、共享态度、共享行为与冲动购买行为间的作用关系研究发现，网购经验共享对冲动购买行为有显著的正向影响。
近年來，中國互聯網髮展迅速、網絡購物已成為時尚。相比傳統購物模式，網購易使消費者產生遲動性。通過對有網購經驗者共享意願、共享態度、共享行為與遲動購買行為間的作用關繫研究髮現，網購經驗共享對遲動購買行為有顯著的正嚮影響。
근년래，중국호련망발전신속、망락구물이성위시상。상비전통구물모식，망구역사소비자산생충동성。통과대유망구경험자공향의원、공향태도、공향행위여충동구매행위간적작용관계연구발현，망구경험공향대충동구매행위유현저적정향영향。
In recent years, China's Internet has been developing rapidly, the network shopping has become a fashion. Compared with the traditional shopping mode, online shopping is easy to make consumer impulsivity. Through analyzing the relationship among online shopping experience sharing willingness, attitude, sharing behavior and impulse buying behavior, we found that online shopping experience sharing have significant positive influence on impulse buying behavior.
