CAJ | 학술논문

通过分析司马迁祠视觉元素的定位，从司马迁文化、渭南地域文化和中国传统文化分析出发，论证多媒体技术环境下，司马迁旅游数字化过程中视觉元素的类型及特征，进而论述了渭南司马迁旅游数字化过程中视觉元素文化特征中的系统性、独特性和整合性；多样化的艺术视觉元素表现以及数字化过程中的技术特征。这一特征更是在主客体交互的过程中，强调主体的沉浸感和客体的多模态分布，把司马迁祠视觉元素的民间造型样式、象征性的色彩表现、多样化的视觉类型呈现出来。
통과분석사마천사시각원소적정위，종사마천문화、위남지역문화화중국전통문화분석출발，론증다매체기술배경하，사마천여유수자화과정중시각원소적류형급특정，진이논술료위남사마천여유수자화과정중시각원소문화특정중적계통성、독특성화정합성；다양화적예술시각원소표현이급수자화과정중적기술특정。저일특정경시재주객체교호적과정중，강조주체적침침감화객체적다모태분포，파사마천사시각원소적민간조형양식、상정성적색채표현、다양화적시각류형정현출래。
The paper analyzes of visual elements of Sima Qian Temple. Under multimedia technological environment, the types and characteristics of the visual elements in Sima Qian tourism digitization process are discussed, based on the analysis of Sima Qian culture, Weinan regional culture and Chinese traditional culture. Furthermore the paper discusses the Weinan Sima Qian tourism digital cultural characteristics of visual elements in a systematic way, uniqueness and integration, diverse artistic visual elements ex?pression and the technical features in the process of digitization, the cultural characteristics of the visual elements of the package in a systematic, uniqueness and integrity. This feature is in the process of host-guest interaction, emphasizing the immersive of subject and multi-modal distribution about object, presented by the folk style of Sima Qian Temple modeling visual elements, the symbolic color performance and a variety of visual type.