CAJ | 학술논문

通过分析市场营销专业在专业特色、实践教育、可用资源、考核指标等方面存在的问题，提出了“一体化开放式”的改革设想，即在处理好教与学、课内与课外、理论与实践、校内与校外等的关系基础上，在课程体系、教学过程、教学地点、教学方法、考核方式、教学团队的建设等方面进行深化改革。
통과분석시장영소전업재전업특색、실천교육、가용자원、고핵지표등방면존재적문제，제출료“일체화개방식”적개혁설상，즉재처리호교여학、과내여과외、이론여실천、교내여교외등적관계기출상，재과정체계、교학과정、교학지점、교학방법、고핵방식、교학단대적건설등방면진행심화개혁。
The paper proposes the assumption of "integrated and open" reform through analyzing the problems of marketing major in terms of its characteristics, practical education, available resources and appraisal indicators, i.e, on the basis of handling the relationship between teaching and learning,in-class and after-class teaching,theory and practice, at-school and out-school education, deepen and reform the curriculum system, teaching process, teaching lo-cation,teaching method, appraisal method and construction of teaching team.