CAJ | 학술논문

本文结合目前高校毕业生面临的市场环境，从应用型人才培养的角度谈论目前国际市场营销课程教学方法中存在的一些不足之处，从案例教学、项目任务驱动教学、以内容为基础的双语教学以及多媒体教学等方面提出了一些改良的想法。
본문결합목전고교필업생면림적시장배경，종응용형인재배양적각도담론목전국제시장영소과정교학방법중존재적일사불족지처，종안례교학、항목임무구동교학、이내용위기출적쌍어교학이급다매체교학등방면제출료일사개량적상법。
The paper discusses the shortcomings in existing teaching methods of International Marketing course with consideration of current market conditions faced by undergraduates. Some thoughts on how to improve teaching effec-tiveness are proposed from the aspects of following: case study, project and task-based teaching method, contend-based bilingual teaching method and exploitation of multimedia.