辽宁医学院学报（社会科学版）
遼寧醫學院學報（社會科學版）
료녕의학원학보（사회과학판）
Journal of Liaoning Medical University (Social Science Edition)
2015年
4期
9-11
,共3页
医患纠纷%媒体介入%危机公关
醫患糾紛%媒體介入%危機公關
의환규분%매체개입%위궤공관
medical disputes%media involvement%crisis public relations
对媒体介入医患纠纷后医院危机公关管理进行探讨,认识医患纠纷的产生及与媒体的关系,从危机公关的角度对媒体介入医患纠纷事件进行分析,探讨科学、系统、全面的媒体危机公关策略.通过有效的媒体危机公关,医院建立良好的媒体沟通环境,是预防、处理和应对医患纠纷事件的有效方法.
對媒體介入醫患糾紛後醫院危機公關管理進行探討,認識醫患糾紛的產生及與媒體的關繫,從危機公關的角度對媒體介入醫患糾紛事件進行分析,探討科學、繫統、全麵的媒體危機公關策略.通過有效的媒體危機公關,醫院建立良好的媒體溝通環境,是預防、處理和應對醫患糾紛事件的有效方法.
대매체개입의환규분후의원위궤공관관리진행탐토,인식의환규분적산생급여매체적관계,종위궤공관적각도대매체개입의환규분사건진행분석,탐토과학、계통、전면적매체위궤공관책략.통과유효적매체위궤공관,의원건립량호적매체구통배경,시예방、처리화응대의환규분사건적유효방법.
By discussing the management of hospital crisis public relations after media is involved in medical disputes, this paper tries to understand how medical disputes come about and its relation to media. Furthermore, this paper tries to find out a scientific, systematic and comprehensive media crisis public relations strategy by means of analyzing media involved medical disputes from the viewpoint of crisis public relations. Therefore, hospitals could set up a good media communication environment through effective media crisis public relations. This should be an effective way to prevent medical disputes, and by this way, medical disputes could be dealt with appropriately.
