CAJ | 학술논문

导游员是旅游行业的灵魂，在旅游市场中发挥着举足轻重的作用，目前探索影响导游员工作满意度的因素，并提高导游员的工作满意度已成为重要的课题。以湖南省导游员为例，运用Ordered Probit模型对146位导游员的调查结果进行分析，发现影响导游员工作满意度的因素中还存在这些问题：导游员工作强度大，没有与工资成正比；导游员培训机会少；缺乏劳动合同、社会保险等保障。最后提出建立合理的薪酬体系、规范的培训体系、有力的导游保障机制等建议。
도유원시여유행업적령혼，재여유시장중발휘착거족경중적작용，목전탐색영향도유원공작만의도적인소，병제고도유원적공작만의도이성위중요적과제。이호남성도유원위례，운용Ordered Probit모형대146위도유원적조사결과진행분석，발현영향도유원공작만의도적인소중환존재저사문제：도유원공작강도대，몰유여공자성정비；도유원배훈궤회소；결핍노동합동、사회보험등보장。최후제출건립합리적신수체계、규범적배훈체계、유력적도유보장궤제등건의。
Guides are the soul of the tourism industry, they play an important role in the tourism market. To ex-plore the factors influencing the job satisfaction of the guides,and to improve the guides’job satisfaction has become an important topic. Hunan province as an example,using Ordered Probit model of 146 survey results are analyzed, we found these problems:the high intension, low wages, less training opportunities, lack of labor contracts, social insurance, etc. Finally the author proposed these:the reasonable compensation system, normative training system, powerful guide guarantee mechanism and so on.