计算机应用与软件
計算機應用與軟件
계산궤응용여연건
Computer Applications and Software
2015年
10期
26-30
,共5页
电子商务主体%网络信誉模型%信誉评价%集结计算%RE-Sporas 模型
電子商務主體%網絡信譽模型%信譽評價%集結計算%RE-Sporas 模型
전자상무주체%망락신예모형%신예평개%집결계산%RE-Sporas 모형
E-commerce subject%Web-reputation model%Reputation evaluation%Aggregate calculation%RE-Sporas model
电子商务诚信问题日益突出，严重影响其健康发展。对电子商务主体的信誉进行科学合理、客观全面的评价与计算，是建立面向电子商务诚信机制的基础。针对现有信誉模型维度单一的问题，在前期研究工作基础上，提出一种结合多角色评价、制度信任、历史行为和第三方信用记录等的多维度主体网络信誉模型。针对集结计算方法不适用于信誉评价场景的问题，提出一种改进的信誉集结计算模型 RE-Sporas。实验结果表明，提出的多维度主体信誉模型、信誉集结计算模型，在电子商务主体信誉评价场景中具有较强的适用性，信誉评价结果更加全面、合理。
電子商務誠信問題日益突齣，嚴重影響其健康髮展。對電子商務主體的信譽進行科學閤理、客觀全麵的評價與計算，是建立麵嚮電子商務誠信機製的基礎。針對現有信譽模型維度單一的問題，在前期研究工作基礎上，提齣一種結閤多角色評價、製度信任、歷史行為和第三方信用記錄等的多維度主體網絡信譽模型。針對集結計算方法不適用于信譽評價場景的問題，提齣一種改進的信譽集結計算模型 RE-Sporas。實驗結果錶明，提齣的多維度主體信譽模型、信譽集結計算模型，在電子商務主體信譽評價場景中具有較彊的適用性，信譽評價結果更加全麵、閤理。
전자상무성신문제일익돌출，엄중영향기건강발전。대전자상무주체적신예진행과학합리、객관전면적평개여계산，시건립면향전자상무성신궤제적기출。침대현유신예모형유도단일적문제，재전기연구공작기출상，제출일충결합다각색평개、제도신임、역사행위화제삼방신용기록등적다유도주체망락신예모형。침대집결계산방법불괄용우신예평개장경적문제，제출일충개진적신예집결계산모형 RE-Sporas。실험결과표명，제출적다유도주체신예모형、신예집결계산모형，재전자상무주체신예평개장경중구유교강적괄용성，신예평개결과경가전면、합리。
Credit problems have become increasingly protrudent recently in e-commerce and seriously affect its healthy development.The scientific,reasonable,objective and comprehensive evaluation and calculation of e-commence subject’s reputation is the foundation of establishing a complete credit mechanism focusing on e-commerce transaction.To solve the problem of reputation model’s being single-dimension,based on previous research work,we proposed a new kind of multi-dimension e-commerce subject web-reputation model with multi-role evaluation,institutional trust,historical behaviour and third-party credit records.The aggregate calculation methods are also not suitable for reputation evaluation scene.To solve this,we proposed an improved reputation aggregate calculation model RE-Sporas.According to the experiment result,the new multi-dimension subject reputation model and aggregate calculation method have strong applicability in scenario of e-commerce subject’s reputation evaluation and achieve more comprehensive and reasonable effect in reputation evaluation.
