CAJ | 학술논문

网络媒介社会责任建设是规范传播秩序、形成正确网络舆论工作格局的重要举措。针对中国在网络媒介社会责任建设过程中存在着部分网络媒介道德伦理底线缺失、道德责任主体严重缺位、违反新闻真实性原则、出现舆论导向错位、舆论内容不健康、传播秩序不规范等现象，认为应从自律和他律、道德与法律等多重路径去规制网络媒介的传播行为，使网络媒介真正承担起维护社会公共利益、维护“道义良心”的社会责任。
망락매개사회책임건설시규범전파질서、형성정학망락여론공작격국적중요거조。침대중국재망락매개사회책임건설과정중존재착부분망락매개도덕윤리저선결실、도덕책임주체엄중결위、위반신문진실성원칙、출현여론도향착위、여론내용불건강、전파질서불규범등현상，인위응종자률화타률、도덕여법률등다중로경거규제망락매개적전파행위，사망락매개진정승담기유호사회공공이익、유호“도의양심”적사회책임。
The construction of Internet media's social responsibility is a significant measure to regulate communication order and form a correct work pattern on network public opinion .In face of phenomenon such as missing of some network media ethics bottom line , absence of moral responsibility , serious violation of the principle of news authenticity , misplaced guidance on public opinion , unhealthy public content, and irregularity communication order in the construction process of Chinese internet media's social responsibility .The paper shows that multiple measures such as self-discipline and external control and morality and law should be taken to regulate communication behavior of network media , which makes the network media take the responsibility to safeguard the public interest , and maintain a “moral conscience” of social responsibility .