商业研究
商業研究
상업연구
Commercial Research
2015年
10期
180-187
,共8页
地方依恋%满意度%重游意愿%调节作用
地方依戀%滿意度%重遊意願%調節作用
지방의련%만의도%중유의원%조절작용
place attachment%satisfaction%revisit intention%mediating effect
本文以威海为案例地, 探讨求新求异动机是否在满意度和重游意愿之间起调节作用, 并分析其对地方依恋、 满意度与重游意愿之间关系的影响. 研究结果表明: 求新求异动机既调节满意度与重游意愿的关系, 也调节地方依恋、 满意度与重游意愿之间的关系.
本文以威海為案例地, 探討求新求異動機是否在滿意度和重遊意願之間起調節作用, 併分析其對地方依戀、 滿意度與重遊意願之間關繫的影響. 研究結果錶明: 求新求異動機既調節滿意度與重遊意願的關繫, 也調節地方依戀、 滿意度與重遊意願之間的關繫.
본문이위해위안례지, 탐토구신구이동궤시부재만의도화중유의원지간기조절작용, 병분석기대지방의련、 만의도여중유의원지간관계적영향. 연구결과표명: 구신구이동궤기조절만의도여중유의원적관계, 야조절지방의련、 만의도여중유의원지간적관계.
The paper intended to analyze whether the novelty motivation has the mediating role on satisfaction and revisit intention or not, and analyzed its effects on the relationship between the place dependence, satisfaction and revisit inten-tion. The results show that, the novelty motivation not only moderates the relationship between satisfaction and revisit in-tention, but also moderates the relationship between the place dependence, satisfaction and revisit intention.
