CAJ | 학술논문

绿色、低碳的发展战略要求绍兴制造业转型升级加快进行,在此背景下,文化创意产业成为绍兴经济新的增长点.分析了绍兴文化创意产业发展现状,结合绍兴实际,从主要优势、主要劣势、现实与潜在威胁和发展机会四个方面对绍兴文化创意产业进行SWOT分析,指出绍兴文化创意产业的发展方向与空间,即发展内容创意,推进产业深度跨界融合和积极融入"一带一路",发展文化产品贸易.
록색、저탄적발전전략요구소흥제조업전형승급가쾌진행,재차배경하,문화창의산업성위소흥경제신적증장점.분석료소흥문화창의산업발전현상,결합소흥실제,종주요우세、주요열세、현실여잠재위협화발전궤회사개방면대소흥문화창의산업진행SWOT분석,지출소흥문화창의산업적발전방향여공간,즉발전내용창의,추진산업심도과계융합화적겁융입"일대일로",발전문화산품무역.
Shaoxing is speeding up the upgrading of manufacturing industry required by the green, low-carbon development strategy. Against this backdrop, the cultural and creative industry is becoming a new economic growth point of Shaoxing. The paper first analyzes the current developmental conditions of Shaoxing's cultural and creative industry, and then by the SWOT model, the paper continues to analyze this industry from the following four aspects, namely, major advantages, main disadvantage, current and potential threats and development op-portunities. It finally points out the development direction and the space of Shaoxing's cultural and creative in-dustry, i. e. the creative development content, the promotion of the industry into deep and cross-border integra-tion, the integration into "One Belt, One Road" and the development of cultural products trade.