中国房地产（学术版）
中國房地產（學術版）
중국방지산（학술판）
China Real Estate
2015年
9期
20-26
,共7页
房地产众筹%集体定制%信用增级
房地產衆籌%集體定製%信用增級
방지산음주%집체정제%신용증급
Real estate crowdfunding%Collective customization%Credit enhancement
近几年我国房地产市场逐渐进入白银时代，房地产企业面临严重的库存高、融资难等问题，房地产众筹则成为房地产企业的转型之路。通过分析我国房地产众筹的发展情况、发展模式及典型案例等，研究发现我国房地产众筹仍处于起步阶段，主要以营销型、投资型为主，而集体定制模式的房地产众筹颇具潜力，针对目前存在的问题，提出一些解决对策。
近幾年我國房地產市場逐漸進入白銀時代，房地產企業麵臨嚴重的庫存高、融資難等問題，房地產衆籌則成為房地產企業的轉型之路。通過分析我國房地產衆籌的髮展情況、髮展模式及典型案例等，研究髮現我國房地產衆籌仍處于起步階段，主要以營銷型、投資型為主，而集體定製模式的房地產衆籌頗具潛力，針對目前存在的問題，提齣一些解決對策。
근궤년아국방지산시장축점진입백은시대，방지산기업면림엄중적고존고、융자난등문제，방지산음주칙성위방지산기업적전형지로。통과분석아국방지산음주적발전정황、발전모식급전형안례등，연구발현아국방지산음주잉처우기보계단，주요이영소형、투자형위주，이집체정제모식적방지산음주파구잠력，침대목전존재적문제，제출일사해결대책。
In recent years,China’s real estate market has gradually entered the era of real estate, real estate enterprises are facing serious problems of high inventory,financing difficulties,real estate crowdfunding would become the transformation of the road of real estate companies.This paper mainly analyzes the development of real estate crowdfunding in China,the development model and the typical case,the research found that the real estate crowdfunding is still in the initial stage of development,mainly in marketing,investment oriented,and the collective customization mode of real estate crowdfunding has considerable potential.And for the current model of the problem,put forward some countermeasures.
