中国有线电视
中國有線電視
중국유선전시
China Digital Cable TV
2015年
10期
1135-1139
,共5页
广电网络%战略转型%5W 模式
廣電網絡%戰略轉型%5W 模式
엄전망락%전략전형%5W 모식
broadcast and television network%strategic transformation%5W model
国务院办公厅印发了《三网融合推广方案》,随着方案的实施,广电网络面临着新一轮的战略转型。众说周知,广电网络是20世纪80年代从有线电视发展起来的,应用美国著名学者哈罗德·拉斯韦尔所提出的5W 模式,对广电网络的发展战略及业务转型加以分析,从传播要素的角度解析广电网络,从而提供一些有益的参考。
國務院辦公廳印髮瞭《三網融閤推廣方案》,隨著方案的實施,廣電網絡麵臨著新一輪的戰略轉型。衆說週知,廣電網絡是20世紀80年代從有線電視髮展起來的,應用美國著名學者哈囉德·拉斯韋爾所提齣的5W 模式,對廣電網絡的髮展戰略及業務轉型加以分析,從傳播要素的角度解析廣電網絡,從而提供一些有益的參攷。
국무원판공청인발료《삼망융합추엄방안》,수착방안적실시,엄전망락면림착신일륜적전략전형。음설주지,엄전망락시20세기80년대종유선전시발전기래적,응용미국저명학자합라덕·랍사위이소제출적5W 모식,대엄전망락적발전전략급업무전형가이분석,종전파요소적각도해석엄전망락,종이제공일사유익적삼고。
Recently,State Council issued the “Triple Play Promotion Program”,with the implementation of this proposal,broadcast and television networks are facing a new round of strategic transformation.As every-one knows,broadcast and television networks were developed from cable television from Eighties of last centu-ry.Author of this paper try to apply the 5W model from celebrated American scholar Harold Lasswell,in order to analysis of the development strategies and business transformations of broadcast and television networks from propagation angle,to provide some useful references.