CAJ | 학술논문

中国旅游购物消费作为旅游业发展改革中一项重要工作,目前处于快速成长时期;相比而言,铜陵旅游业中铜艺商品销售市场则整体态势较弱,极具地域特色的铜艺商品亟待开发发展.文章针对铜陵铜艺商品缺乏创新型生活类商品等现状,系统分析了铜陵铜文化旅游商品的再设计及开发问题,其具体方法主要为:(1)革新生活类旅游商品;(2)旅游购物线上与线下同时进行;(3)立体化方式打造及运作本土铜艺旅游商品品牌.
중국여유구물소비작위여유업발전개혁중일항중요공작,목전처우쾌속성장시기;상비이언,동릉여유업중동예상품소수시장칙정체태세교약,겁구지역특색적동예상품극대개발발전.문장침대동릉동예상품결핍창신형생활류상품등현상,계통분석료동릉동문화여유상품적재설계급개발문제,기구체방법주요위:(1)혁신생활류여유상품;(2)여유구물선상여선하동시진행;(3)입체화방식타조급운작본토동예여유상품품패.
Nowadays, the Chinese tourist consumptions as a significant task in the revolution of tourist industry has achieved a rapid ac-celeration of development. However, the regional trend of sales market on copper art commodities has shown a decline, especially in Tongling city. In other words, there is a space to develop Tongling's own trade mark on copper art commodities. Therefore, in the case of the shortage of the innovative lifestyle commodities in Tongling, this essay is going to analyse the redesigning and development of Tongling's copper art com-modities. Furthermore, there are three sections in the essay:(1) Innovative tourism products (2) Travel shopping online and offline at the same time (3) The building and operation of local copper art tourism commodity brand.