CAJ | 학술논문

在经济全球化、文化多元化的背景下，外宣翻译作为向世界展示中华民族形象，提升国家文化软实力的手段，其重要性日益突显出来。越剧作为非物质文化遗产之一，展现着丰富的地方和民族文化特色，其跨文化传播对于作为吴越文化代表之一的越剧文化本身以及优秀民族文化艺术保护与传承具有重要的价值。本文结合越剧的传播及发展现状，分析了越剧在对外传播中外宣翻译的重要性，并提出了一些建议。
재경제전구화、문화다원화적배경하，외선번역작위향세계전시중화민족형상，제승국가문화연실력적수단，기중요성일익돌현출래。월극작위비물질문화유산지일，전현착봉부적지방화민족문화특색，기과문화전파대우작위오월문화대표지일적월극문화본신이급우수민족문화예술보호여전승구유중요적개치。본문결합월극적전파급발전현상，분석료월극재대외전파중외선번역적중요성，병제출료일사건의。
Under the background of economic globalization and cultural diversity, translation becomes an increasingly important means in the demonstration of our national image and the enhancement of China’s cultural power. Yue Opera, as one of intangible cultural heritage in China, displays great characteristics of local and national culture. The intercultural communication of Yue Op?era is helpful to the development of Yue Opera and the demonstration of excellent national culture. This paper analyses the impor?tance of translation for Yue Opera’s intercultural communication, as well as puts forward some proposals on the intercultural com?munication of Yue Opera, based on the developing status of Yue Opera.