现代医院
現代醫院
현대의원
Modern Hospital
2015年
10期
85-87
,共3页
中医科普%感知服务质量%服务质量决定因素%差距分析%和谐医患
中醫科普%感知服務質量%服務質量決定因素%差距分析%和諧醫患
중의과보%감지복무질량%복무질량결정인소%차거분석%화해의환
TCM science popularization%Perceived service quality%Determinants of quality of service%5 Gaps Mode%Harmonious Relationship of doctor -patient
笔者以中医健康科普作为一种社会服务，从理论的视角，运用服务质量决定因素模型和差距分析原理探析科普服务的持续改进。通过模型与逻辑推理，抓准中医科普服务现状的痛处及其五大因素表现，探寻科普服务传递过程中五个认识间差距。通过缩小差距，形成有目的系统地提升中医科普服务质量。最后，以广东省中医院的自身经验，梳理总结出中医健康科普对和谐医患具有正向积极效用。
筆者以中醫健康科普作為一種社會服務，從理論的視角，運用服務質量決定因素模型和差距分析原理探析科普服務的持續改進。通過模型與邏輯推理，抓準中醫科普服務現狀的痛處及其五大因素錶現，探尋科普服務傳遞過程中五箇認識間差距。通過縮小差距，形成有目的繫統地提升中醫科普服務質量。最後，以廣東省中醫院的自身經驗，梳理總結齣中醫健康科普對和諧醫患具有正嚮積極效用。
필자이중의건강과보작위일충사회복무，종이론적시각，운용복무질량결정인소모형화차거분석원리탐석과보복무적지속개진。통과모형여라집추리，조준중의과보복무현상적통처급기오대인소표현，탐심과보복무전체과정중오개인식간차거。통과축소차거，형성유목적계통지제승중의과보복무질량。최후，이광동성중의원적자신경험，소리총결출중의건강과보대화해의환구유정향적겁효용。
This paper takes the Traditional Chinese Medicine health population science as a social service . From the theoretical perspective .There's a clue that using the models of Perceived Service Quality , Determinants of Quality of Service , 5 Gaps Mode to find out the invisible zone of the continuous improvement of TCM populational sci -ence services.With the further analysis , this zone refers to the 5 gaps of the recognition differential .By minimizing the recognition differential , we form up a strategic program package for TCM populational science , which makes it dif-ferent.Besides, the real case of Guangdong Provincial hospital of TCM has verified that the good TCM populational Science service had demonstrated a positive influence to the Harmonious Relationship of doctor -patient.
