科技广场
科技廣場
과기엄장
Science Mosaic
2015年
8期
148-151
,共4页
大数据%大数据营销%工商企业
大數據%大數據營銷%工商企業
대수거%대수거영소%공상기업
Big Data%Big Data Marketing%Enterprise
互联网时代为工商企业开展实时化营销提供了可能. 本文介绍了数据采集策略,并基于数据分析的传统营销策略,比较了传统营销和大数据营销两者的区别,提出了大数据营销策略,认为工商企业不随之而变,将被市场淘汰.
互聯網時代為工商企業開展實時化營銷提供瞭可能. 本文介紹瞭數據採集策略,併基于數據分析的傳統營銷策略,比較瞭傳統營銷和大數據營銷兩者的區彆,提齣瞭大數據營銷策略,認為工商企業不隨之而變,將被市場淘汰.
호련망시대위공상기업개전실시화영소제공료가능. 본문개소료수거채집책략,병기우수거분석적전통영소책략,비교료전통영소화대수거영소량자적구별,제출료대수거영소책략,인위공상기업불수지이변,장피시장도태.
It's possible for industrial and commercial enterprises to carry out real-time marketing in the Inter-net era. This paper introduces the data acquisition strategy and the traditional marketing strategy based on data analysis, analyses the difference between the traditional marketing and the big data marketing, and brings out big data marking strategy. Enterprise which does not change will be eliminated by the market.
