CAJ | 학술논문

受到数字化冲击，传统古籍出版日渐丧失产业链中的话语权。云出版为出版业带来了新的理念、新的模式、新的产业链，为古籍出版重生提供了契机。云时代古籍出版创新必须在战略上建立用户数据库，组建产业联盟，在战术上做到出版内容、形式的差异化，综合运用多种营销模式，实现衍生服务创新。
수도수자화충격，전통고적출판일점상실산업련중적화어권。운출판위출판업대래료신적이념、신적모식、신적산업련，위고적출판중생제공료계궤。운시대고적출판창신필수재전략상건립용호수거고，조건산업련맹，재전술상주도출판내용、형식적차이화，종합운용다충영소모식，실현연생복무창신。
The traditional ways of ancient books publishing have a series of problems,such as narrow mar-ket,narrow topics,readers losing,weak marketing and so on.For the impact of digital publishing,the ancient book publishing has done some adjustments.Although there has been some success, it lagged behind the devel-opment of the book publishing industry and lost discourse power in the industry chain.Cloud Publishing brings new idea,new mode and new industry chain,and provides new chance for the renascence of ancient book pub-lishing.In the new times,the ancient books publishing must do some innovations.In the strategic level,users database and industry alliance should be set up.In the tactical level,publishing content and form should adopt differentiation strategy,use various marketing modes,and realize the innovation of derivative services.