北京财贸职业学院学报
北京財貿職業學院學報
북경재무직업학원학보
Journal of Beijing Vocational College of Finance and Commerce
2015年
5期
31-34
,共4页
营销价值观%营销灵魂%层次
營銷價值觀%營銷靈魂%層次
영소개치관%영소령혼%층차
Marketing Value%Marketing Soul%Level
营销价值观，简单说来即人们对市场营销的意义、作用、效果和重要性的总体评价。营销价值观是市场营销的灵魂。营销价值观及其体系的层次结构由低到高依次为营销产品与服务，营销顾客问题解决方案，营销顾客最大价值，营销顾客成功，营销爱、快乐、幸福。提高营销人的品德和心灵境界是营销价值观提升的核心，树立“爱出者爱返、福往者福来，成就他人就是成就自己”信念，用高层次营销价值观影响顾客、合作伙伴等营销参与者使其高尚起来。
營銷價值觀，簡單說來即人們對市場營銷的意義、作用、效果和重要性的總體評價。營銷價值觀是市場營銷的靈魂。營銷價值觀及其體繫的層次結構由低到高依次為營銷產品與服務，營銷顧客問題解決方案，營銷顧客最大價值，營銷顧客成功，營銷愛、快樂、倖福。提高營銷人的品德和心靈境界是營銷價值觀提升的覈心，樹立“愛齣者愛返、福往者福來，成就他人就是成就自己”信唸，用高層次營銷價值觀影響顧客、閤作夥伴等營銷參與者使其高尚起來。
영소개치관，간단설래즉인문대시장영소적의의、작용、효과화중요성적총체평개。영소개치관시시장영소적령혼。영소개치관급기체계적층차결구유저도고의차위영소산품여복무，영소고객문제해결방안，영소고객최대개치，영소고객성공，영소애、쾌악、행복。제고영소인적품덕화심령경계시영소개치관제승적핵심，수립“애출자애반、복왕자복래，성취타인취시성취자기”신념，용고층차영소개치관영향고객、합작화반등영소삼여자사기고상기래。
In simple terms, marketing value is people’s overall evaluation to the significance, function, effect and importance of the marketing. Marketing value is the soul of the marketing management. Marketing value and the hierarchical structure of the system serve for the marketing products from low to high, solve problems for the marketing customers, marketing customer value, customer success, love,joy and happiness. Improve the mar-keting person’s moral character and spiritual realm is the core of the promotion of marketing values, set up the faith of“help others, and achieve ourselves”, influence customers and cooperative partners with high level mar-keting value, and make all of the marketing participants become noble.
