CAJ | 학술논문

文化品牌的培育对大学的文化、发展、招生等方面都具有一定的价值，好的文化品牌也有助于提升大学的形象，和核心竞争力。本文首先分析了文化品牌培育的现状，讨论了集宁师范学院文化品牌培育过程中可能出现的问题，主要就注重硬件忽略文化软件、文化品牌缺乏内涵、缺乏特色等方面的问题进行了说明。对文化品牌的培育提出了一些建议，制定完善的文化品牌培育策略，加大对文化品牌的投入和付出才能培育出对社会有价值的文化品牌。本文对大学文化品牌的培育研究具有贡献性意义。
문화품패적배육대대학적문화、발전、초생등방면도구유일정적개치，호적문화품패야유조우제승대학적형상，화핵심경쟁력。본문수선분석료문화품패배육적현상，토론료집저사범학원문화품패배육과정중가능출현적문제，주요취주중경건홀략문화연건、문화품패결핍내함、결핍특색등방면적문제진행료설명。대문화품패적배육제출료일사건의，제정완선적문화품패배육책략，가대대문화품패적투입화부출재능배육출대사회유개치적문화품패。본문대대학문화품패적배육연구구유공헌성의의。
Cultivating cultural brand of university culture, development, and has certain value in such aspects as admission, good brand also helps to improve the image of the university culture, and the core competitiveness. This paper first analyzes the culture of the status quo of brand cultivation Ji ‘ning normal college culture is discussed possible problems in the process of brand cultivation, mainly focus on software hardware ignore culture, lack of culture brand connotation, lack of features such as problems. For nurturing culture brand, puts forward some Suggestions for perfecting the culture brand cultivation strategies, increase investment in cultural brand and pay to develop a culture brand of social value. In this paper, the research in the cultivation of university culture brand contribution sexual significance.