CAJ | 학술논문

在新时期，商业广告策划要以全新的方式给受众带来视觉冲击力，带来强烈的新鲜感，要以形成品牌影响力为宗旨，否则创意再好，没有形成品牌影响力，一切皆是枉然，不可能成为强势品牌。本文先分析我国商业广告策划存在的问题，再提出在商业广告策划中形成品牌影响力的对策，希望能起到抛砖引玉的作用。
재신시기，상업엄고책화요이전신적방식급수음대래시각충격력，대래강렬적신선감，요이형성품패영향력위종지，부칙창의재호，몰유형성품패영향력，일절개시왕연，불가능성위강세품패。본문선분석아국상업엄고책화존재적문제，재제출재상업엄고책화중형성품패영향력적대책，희망능기도포전인옥적작용。
In the new era, the commercial advertisement plan to bring the audience visual impact in new ways, bring strong freshness, to form a brand for the purpose, or creative again good, not form a brand influence, everything is in vain, could not have become a strong brand. This paper first analyzes the problems existing in the commercial advertisement plan, adds a form in commercial advertising planning countermeasures of brand influence, hopes to be able to play the role of the topic.