CAJ | 학술논문

服务型企业的信任已成为其在激烈的市场竞争中求得生存和发展的重要因素之一。本文从经济社会的视角出发，采用问卷调查方法分析影响服务性构建持续性企业信任的最主要因素，结果表明消费者的满意度、消费者的忠诚度以及服务型企业对消费者提供的承诺性服务是服务型企业能否与消费者构建持续性信任关系的关键性因素，鉴于此，提出提高消费者满意度、培养消费者的忠诚度和加强服务性承诺等来培育和发展服务型企业与顾客的持续性信任关系。
복무형기업적신임이성위기재격렬적시장경쟁중구득생존화발전적중요인소지일。본문종경제사회적시각출발，채용문권조사방법분석영향복무성구건지속성기업신임적최주요인소，결과표명소비자적만의도、소비자적충성도이급복무형기업대소비자제공적승낙성복무시복무형기업능부여소비자구건지속성신임관계적관건성인소，감우차，제출제고소비자만의도、배양소비자적충성도화가강복무성승낙등래배육화발전복무형기업여고객적지속성신임관계。
The trust of the service-oriented businesses has become its survive in the fierce market competition and the development of one of the important factors. This article from the perspective of society and economy, USES the questionnaire survey method to analyze the main factors affecting service to build sustainable enterprises trust, the results show that consumers' satisfaction, customer loyalty and service firms commitment to consumers to provide sexual services is a service-oriented enterprises can build sustainable trust relationship with consumer key factors, in view of this, put forward to improve customer satisfaction, cultivate customer loyalty, and strengthen the service commitment to cultivating and developing a service-oriented enterprises such as the sustainability of the trust relationship with customers.