CAJ | 학술논문

旅游动机与游客满意度是旅游研究的核心问题,但较少有将二者纳入一个模型中系统地探讨女性出境旅游动机与满意度之间的关系. 以中国大陆赴韩女性旅游者为例,从行为心理学视角,运用定量与定性分析方法分析赴韩女性旅游动机对游客满意度的影响. 结果显示:中国女性具有多种维度的赴韩旅游动机,且各维度动机间存在强度差异,不同维度的旅游动机强度与体验满意度呈倒"U"型曲线关系,当旅游动机强度过高或过低时,女性旅游体验满意度均较低,只有当动机强度适中时,才能使旅游者表现出比较理性的旅游心态与行为,获得较高的满意度.
여유동궤여유객만의도시여유연구적핵심문제,단교소유장이자납입일개모형중계통지탐토녀성출경여유동궤여만의도지간적관계. 이중국대륙부한녀성여유자위례,종행위심이학시각,운용정량여정성분석방법분석부한녀성여유동궤대유객만의도적영향. 결과현시:중국녀성구유다충유도적부한여유동궤,차각유도동궤간존재강도차이,불동유도적여유동궤강도여체험만의도정도"U"형곡선관계,당여유동궤강도과고혹과저시,녀성여유체험만의도균교저,지유당동궤강도괄중시,재능사여유자표현출비교이성적여유심태여행위,획득교고적만의도.
Travel motivation and satisfaction of tourists has been the core issue of tourism research, But little research had the two into a model system in which to explore the relationship between women outbound travel moti-vation and satisfaction.This paper takes the Chinese female tourists who visit Korea for example, from the perspec-tive of behavioral psychology, analysis the relationship between the female' s travel motivation and satisfaction by u-sing the quantitative and qualitative methods.The result indicates that there are multi dimension of travel motivation for Chinese female to visit Korea and these motivations have different intensity.The relationship between the inten-sity of multi travel motivation and tourists' satisfaction likes an inverted"U" curve.When the intensity of motiva-tion is too high or too low, the female tourists' satisfaction is relatively low, only when the level of motivation is ap-propriate, female tourists may have a high satisfaction.