CAJ | 학술논문

内在的优良品质和政府严格的质量控制、积极的品牌塑造与推广使安吉白茶异军突起，短短20年间跻身国内名茶行列，成为安吉县的支柱产业，有力支持了安吉美丽乡村建设，为中国农业产业化树立了新标杆。但随着产业扩张，安吉白茶也面临发展瓶颈，只有对安吉白茶进行合理定位，处理好产业发展与生态保护的关系，加强质量控制，选择好合理的生产经营主体进行扶植，与外地白茶建立共生关系，坚持专卖店、国内市场为主的销售战略，安吉白茶产业才能维护产品质量和品牌声誉，巩固市场地位，实现可持续发展。
내재적우량품질화정부엄격적질량공제、적겁적품패소조여추엄사안길백다이군돌기，단단20년간제신국내명다행렬，성위안길현적지주산업，유력지지료안길미려향촌건설，위중국농업산업화수립료신표간。단수착산업확장，안길백다야면림발전병경，지유대안길백다진행합리정위，처리호산업발전여생태보호적관계，가강질량공제，선택호합리적생산경영주체진행부식，여외지백다건립공생관계，견지전매점、국내시장위주적소수전략，안길백다산업재능유호산품질량화품패성예，공고시장지위，실현가지속발전。
In the past short period of 20 years,the white tea has entered the rank of famous tea at home,and has become a pillar industry in the Anji County,which has greatly helped the construction of the beautiful countryside and set a new standard for the agricultural industrialization in China.But with industrial expansion,Anji white tea is also facing development bottlenecks and only by setting a reason-able position to Anji white tea,correctly handling the relationship between industrial development and ecological protection,strengthening quality control,choosing to foster good and reasonable production business entities,establishing a co existence relationship with the white tea producers in other regions and adhering to special sales shops and strategy with the internal market as the main sales channel can the Anji white tea industry maintain its product quality and brand reputation,strengthen its market po-sition and achieve sustainable development.