CAJ | 학술논문

当前，非洲媒体面临的困境主要表现为两方面：一是在国际舆论中，非洲媒体话语权严重缺失，无法将非洲积极全面地展现于外界，从而改善非洲的外部形象；二是媒体在很多非洲国家沦为政治斗争的工具，不能充当社会正义的监督者之职能。造成这种困境的原因主要有国际舆论秩序极不平衡背景下西方媒体的强势介入，以及非洲本土媒体由于对西方媒体的长期依赖，从而缺乏独立的媒体理念与完善的运作体系。央视非洲分台的建立、成功，以及“让非洲人报道非洲”、“客观、正面报道非洲”的理念为非洲媒体走出困境，谋求新的出路提供了思路与启示，同时也为中非媒体合作奠定了坚实的基础，树立了成功典范。
당전，비주매체면림적곤경주요표현위량방면：일시재국제여론중，비주매체화어권엄중결실，무법장비주적겁전면지전현우외계，종이개선비주적외부형상；이시매체재흔다비주국가륜위정치두쟁적공구，불능충당사회정의적감독자지직능。조성저충곤경적원인주요유국제여론질서겁불평형배경하서방매체적강세개입，이급비주본토매체유우대서방매체적장기의뢰，종이결핍독립적매체이념여완선적운작체계。앙시비주분태적건립、성공，이급“양비주인보도비주”、“객관、정면보도비주”적이념위비주매체주출곤경，모구신적출로제공료사로여계시，동시야위중비매체합작전정료견실적기출，수립료성공전범。
There are two dilemmas African media are facing currently. First,for lack of powerful voice in international discourse,African media cannot provide a positive and comprehensive image of Africa no matter in Africa or worldwide;second,instead of becoming watchdogs for justice in African society,some African media have become political tools competing for power. The main cause of the dilemmas is that,in the context of the unbalanced international discourse order,the interference from Western media makes African media de-pendent on the West for a long time with a result that Africa lacks independent idea and operational system. However,the foundation and success of CCTV Africa,whose idea is“to let African people report Africa”and“report Africa comprehensively and positively”,provides an illumination and a new solution for African media,and also establishes a model of success and lays a solid foundation for media cooperation between Chi-na and Africa.